Privacy Policy

Last updated: June 8, 2026

This Privacy Policy describes how Avela Body (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit our website, use our services, make a purchase, or otherwise communicate with us.

For the purposes of this Privacy Policy, “you” and “your” refers to you as the customer, website visitor, or other individual whose information we collect.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal requirements, or operational needs. Any changes will be posted on this page with the updated “Last updated” date.

How We Collect and Use Your Personal Information

To provide our services, we collect personal information from a variety of sources, depending on how you interact with us.

We may use the information we collect to:

  • Process and fulfil your orders

  • Communicate with you about purchases, shipping, returns, refunds or customer support

  • Improve our website, products and customer experience

  • Send marketing emails, SMS messages or promotional offers where permitted

  • Show relevant advertising across platforms such as Meta, TikTok, Google or other advertising networks

  • Detect, prevent or investigate fraud, security issues or unlawful activity

  • Comply with applicable laws and legal obligations

What Personal Information We Collect

The types of personal information we collect may include:

Information You Provide Directly

This may include:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Order information

  • Payment confirmation details

  • Customer support messages

  • Product reviews, referrals, loyalty details or gift card information

  • Any other information you choose to provide when contacting us or using our website

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and interaction with our site, including:

  • IP address

  • Browser type

  • Device information

  • Pages viewed

  • Products viewed

  • Items added to cart

  • Purchase behaviour

  • Referral source

  • Interaction with emails, ads or website content

We may collect this information using cookies, pixels, tags, web beacons and similar technologies.

Information From Third Parties

We may receive information from third-party service providers, including:

  • Shopify

  • Payment processors

  • Shipping and fulfilment partners

  • Email and SMS marketing platforms

  • Advertising platforms

  • Analytics providers

  • Customer support tools

These providers help us operate our store, process payments, deliver orders, communicate with customers and improve our marketing.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to process payments, fulfil orders, arrange shipping, provide order updates, handle returns and refunds, and deliver customer support.

Marketing and Advertising

We may use your personal information to send marketing communications by email, SMS or other channels, where permitted by law.

We may also use your information to personalise ads and measure advertising performance across platforms such as Meta, TikTok, Google and other marketing services.

You can unsubscribe from promotional emails or SMS messages at any time using the unsubscribe link or instructions provided in those messages.

Security and Fraud Prevention

We use your information to help detect, prevent and respond to fraud, unauthorised activity, security risks or other harmful behaviour.

Customer Support and Service Improvement

We use your information to respond to enquiries, resolve issues, improve our products, improve our website and provide a better customer experience.

Cookies

Like many ecommerce websites, we use cookies and similar tracking technologies to power and improve our website.

Cookies may help us:

  • Remember your preferences

  • Keep items in your cart

  • Understand how visitors use our website

  • Improve website functionality

  • Measure advertising performance

  • Deliver personalised ads and offers

You can choose to remove or reject cookies through your browser settings. Please note that blocking cookies may affect website functionality and may prevent some features from working properly.

For information about cookies used by Shopify, you can view Shopify’s cookie policy.

How We Disclose Personal Information

We may share personal information with third parties where necessary to operate our business and provide our services.

This may include sharing information with:

  • Shopify and ecommerce service providers

  • Payment processors

  • Shipping and fulfilment providers

  • Customer support providers

  • Email and SMS marketing platforms

  • Advertising and analytics partners

  • IT, hosting and security providers

  • Professional advisers, where necessary

  • Legal or regulatory authorities, where required by law

We may also disclose information in connection with a business transaction, such as a merger, acquisition, sale of assets, restructuring or bankruptcy.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

Third-Party Websites and Links

Our website may contain links to third-party websites, apps or platforms. We are not responsible for the privacy, security or content of websites that we do not control.

If you visit a third-party website, we recommend reviewing their privacy policy and terms before providing personal information.

Children’s Privacy

Our services are not intended for children. We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can take appropriate steps to delete it.

Security and Retention

We take reasonable steps to protect your personal information, but no method of transmission or storage is completely secure.

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, prevent fraud and enforce our agreements.

Your Rights

Depending on where you live, you may have rights in relation to your personal information, including the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Request a copy of your personal information

  • Opt out of certain marketing communications

  • Opt out of targeted advertising, sale or sharing where applicable

  • Restrict or object to certain processing

  • Withdraw consent where processing is based on consent

These rights are not absolute and may only apply in certain circumstances.

To exercise your rights, please contact us using the details below. We may need to verify your identity before processing your request.

Marketing Preferences

You may opt out of promotional emails at any time by clicking the unsubscribe link in our emails.

If you opt out of marketing, we may still send you non-promotional messages, such as order confirmations, shipping updates, account notices or customer service messages.

International Users

Your personal information may be transferred, stored or processed outside the country where you live, including in countries where our service providers operate.

Where required, we rely on appropriate legal safeguards for international transfers of personal information.

Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

Depending on where you live, you may also have the right to contact your local privacy or data protection authority.

Contact Us

If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

Email: support@avelabody.com

By using our website or placing an order, you agree to the terms outlined in this Privacy Policy.

I updated it from the Bioroot Labs version to fit Avela Body, including ecommerce, Shopify, marketing pixels, email/SMS, customer support, orders, refunds and advertising use cases.